Sponsors will be given premier exposure in downtown Springfield. This includes fixed advertising space on station ad panels and mobile advertising on bicycle messaging panels. A survey by the Springfield Business Journal in August of 2014 indicated 24% of respondents would use a bike share program if it were available, indicating Springfield bike share will have significant impact in the community. Participating in the bike share program is also a sustainability initiative focused on creating healthy communities. Bike share sponsors will help promote Springfield as a sustainable and eco-friendly community. Contributions may be tax deductible.